: Direct Marketing in Ireland

ISBN : #1860760929 | Date : 1998-06

Description :

PDF-05c64 | Providing an overview of the tools and techniques required for successful direct marketing strategies in an Irish context, this text covers such topics as: customer acquisition and retention; market research; campaign management and budgeting; branding and pricing strategy; the Internet and selling technologies; customer care; and database management…. Direct Marketing in Ireland

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